Offering Overview
Watch this video to understand:
1. What we do.
2. How we do it.
3. Is this a fit for me?
Customer Analysis & Interviews
We will analyze your existing client base to find your best clients. After which, we will interview them understand what made them different, and more valuable, than the others.
ICP Creation & Prospect Gathering
Using what we learned from the interviews, we will create an Ideal Customer Profile (ICP) for your business. Using that profile, we will gather a list of matching prospects that we can introduce to your business.
Lead Generation
Using the newly created prospect list, we will introduce each prospect to your business via phone calls and email to generate leads. We will also have a initial qualifying interview with each prospect that is interested in your offering to eliminate any unqualified leads that might waste your time in sales calls.
Sales Enablement
We will sit in on your first 10 sales calls and help you write customized, outcome based proposals to pull the deal over the finish line. After that we will have weekly sales review meetings to help you refine sales scripts, review sales calls, and provide detailed feedback to improve your sales skills and refine our outreach.
Animated Explainer Videos
We will create an animated overview video that can be used to inform potential customers of your services and how they would benefit from it. This also reduces the sales cycle since clients are better informed on your services and have less questions during sales calls.
Case Studies
Using the information we gathered from your client interviews, we will create case studies that highlight the results that your clients have achieved. Which boosts your credibility and the probability that prospects convert to clients.
Video Testimonials
We will initiate interviews with your successful clients, record testimonials, edit them, and post them on your preferred media outlets. Video testimonials add significant credibility to your offering because prospects are directly from your clients.
Recommendation Letters
To maximise social proof, we also gather letters of recommendation from your happy clients who might not feel comfortable on video. Letters are also a great source of written testimonials that can be used on your website.
Offer Optimization
Now that we know who your ideal clients are, we can niche down to provide even more value for them, and as a consequence, drive up our price to match the improved results they experience.
Lead Magnets
Lead Magnets are miniaturized versions of the offer that encourage more people to use your services, building trust and increasing conversion rates across the sales pipeline.
Website Overhaul
After all the changes we made to your offer, case studies and explainer videos; we will upgrade your website to incorporate these changes and streamline the sales process.